WhatUsersDo is a digital user experience (UX) research platform and service that empowers organisations to easily understand and act upon the digital experiences of their customers.
Using the platform (or our expert team of in-house UX researchers), you can set tasks for real people to complete on your site, app, or prototype across desktop, tablet or smartphone devices.
We then record their screens and spoken thoughts as they complete these tasks, and deliver these back to you as videos you can watch, share, and analyse to improve the user experience of your digital properties.
As well as these qualitative insights, the platform delivers quantitative metrics such as Net Promoter Score (NPS), Website Usability Scale (WUS) and usability metrics to give you a complete picture of your digital experience.
Our clients use WhatUsersDo to test usability, benchmark competing websites, better understand user behaviour and get feedback on their online propositions.