For every person who participates in a test, you receive a video showing the user's recorded screen and voice, undertaking the tasks you set for them and speaking their thoughts out loud as they do so. 

Watching user videos is just like looking over the shoulder of a customer as they use your site, prototype or app. There’s no better way to identify the pain-points, motivations and reasons for leaving that you need to address to improve their experience (and your metrics).

The videos are available within the WhatUsersDo platform, and can be shared and downloaded at any time.


The platform includes tools to highlight and bookmark specific points of interest within the video, which we call tags. Each tag can contain notes.

Tags can be shared individually with colleagues or clients, or downloaded as mp4 clips for use in presentations and other media. You can also use tags to:

  • Categorise issues as High, Medium or Low severity
  • Capture positive experiences, user suggestions and anything else you find insightful
  • Name and describe each insight in as little or as much detail as you need
  • Set video start and end times to bookmark and save clips

You can “Favourite” the most compelling video tags that you want to use in presentations or reports or email to colleagues, and download them as a CSV.

Customers on our Research plan will have their videos analysed by our expert in-house UX research team.


The WhatUsersDo platform offers three UX metrics to help you combine your qualitative insights with quantitative data: 

  • Effectiveness: identify how many users have successfully completed each task
  • Satisfaction: measure how easy users find it to complete your tasks
  • Efficiency: measure the time users take to complete each task

Learn more: Understanding UX Metrics


You also have the option to add survey questions to your tests. Choose from the following:

  • Website Usability Scale (WUS): a scale out of 100 that measures overall site usability
  • Net Promoter Score (NPS): identify promoters and detractors 
  • Exit questions: ask users a survey-style exit question

User Demographic Information

Access demographic and profiling information from participating users.

Naturally we keep participant’s personal details secret, but you can access demographic information including location, age and gender. If you’ve setup the screener to also profile different user types you can see how each individual user answered (before analysing their video).

Device Information

Diagnose bugs with detailed OS, browser, screen size and device information for each user.

When there is a rendering issue or potential bug you’ll need to report the detailed device information to the designer/developer, together with the clip that evidences the problem. We provide a detailed breakdown for each user so you have all the evidence you need for your colleagues.

PDF UX Report

The platform automatically generates a PDF UX Report from the insight tags you’ve created, user demographics, devices, UX Metrics, instructions and any summary/conclusions you enter. 

Enter your summary of findings/recommendations into the Notes field on the platform and the PDF will provide you a ready-made UX Report to share with colleagues or take into meetings. When shared electronically the report has links to all of the tagged insight from the videos so it’s easy to jump to the video evidence.

UX Insights CSV file

Export all tagged insight into a CSV file to analyse in Excel, or share with other teams such as developers who can import them into a bug tracking tool.

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